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A website for a cosmetic dentist in Birmingham and Manchester.

A custom site the practice runs itself: treatments in the words patients use, trust earned before anyone is asked to book, and the profession's advertising rules built into every page.

Business
Cosmetic dental practice, Birmingham and Manchester
What was made
Custom design and build · the practice edits its own content
Status
Client website · Live

What it needed to do

  1. Explain five treatments in the words patients already use, each one editable by the practice.

  2. Show real before-and-after cases, and only the ones a patient has agreed to share.

  3. Earn trust before asking for a booking: the questions a patient should ask any clinic, and articles from the dentist's own Instagram series.

  4. Follow the General Dental Council's advertising guidance: “Dr” always paired with “dentist” and explained as a courtesy title, no “specialist” claims, and a note that treatment may not suit everyone.

  5. Take enquiries for free consultations at either clinic, without inviting anyone to send their medical history.

The before-and-after slider

‘Real smiles. Carefully considered.’ Three treatment cases, each a close-up of a mouth split down the middle by a draggable handle, labelled Before on the left and After on the right.

Drag the handle and the same mouth changes under your finger — worth more than two photographs printed side by side. A case can only be published once the practice has ticked that the patient agreed to it.

  • One image with a slider over it, so it works by drag, by tap and by arrow key.
  • With no scripts at all, it still shows the result.
  • The practice adds its own cases, and each one needs the patient's consent confirmed before it can go live.

The details

The details are intentional. The notes explain why.

  1. Treatment list

    Desktop
    Treatment list: composite bonding, veneers, Invisalign and aligners, teeth whitening and smile makeovers, each with a one-line description.

    Treatments are named the way patients know them, and each one is an entry the practice can edit itself.

  2. Treatment list

    Phone
    The same treatment list on a phone, with a plus button beside each treatment to open its details.

    On a phone, details open only when tapped, so the whole list stays quick to scan with a thumb.

  3. Five questions to ask

    Desktop
    Section titled 'Five questions to ask before anyone touches your teeth', with numbered questions such as who is treating me and are they registered.

    It gives patients questions to ask any clinic, this one included. Trust is earned before anyone is asked to book.

  4. Behind the Loupes

    Desktop
    ‘From Behind the Loupes’: three article cards — composite bonding explained, the order of a smile makeover, and the truth about Turkey teeth — with the dentist pictured at work in the clinic.

    The dentist answers the questions people actually ask her on Instagram, in her own words and in her own clinic. Patients meet whoever will be treating them before they book.

  5. Consultation enquiry

    Desktop
    Consultation enquiry section: three numbered next steps beside a form with name, phone, email, treatment interest and preferred clinic.

    Three plain next steps sit beside the form, so people know exactly what happens after they press send.

How it’s built

  • The practice edits its own treatments, cases, articles and details, and the live site updates within a couple of minutes of publishing.
  • Plain, fast pages: no heavy framework, just HTML, CSS and a little JavaScript.
  • Structured data describes the practice to Google.
  • The footer shows when the site was last updated, and the date changes by itself on every publish.

Tell me about your business.

Answer a few short questions and I'll reply within one working day. There's nothing to pay and no obligation unless you accept a written quote.

Start a project or email yusuf@frontstudio.co.uk

Yusuf

I design and build every Frontstudio site myself, so the person you talk to is the person doing the work. Based in Blackburn, working with businesses across Lancashire and Greater Manchester.